09 Jan 2018 by supreme bot
Throughout its history, Supreme apparel was all about making a statement. From the Supreme box logo to different graphic tees, the brand has swept the streets creating an almost lustful desire towards it.
It was first made with skateboarders in mind but later moved on to a larger scope of people. Today, it even includes people from backgrounds in hip-hop. Artists like Kanye, Tyler the Creator, Raekwon, Diddy and more can be often seen in Supreme apparel. Furthermore, Japanese street style demand for Supreme is so high, that there are 6 Supreme stores in Japan alone. 3 of which are located in Tokyo.
Their graphic print and collaborations make it possible for Supreme to reach out to such a large audience. Whether born in the 80s or the 90s, there is always something iconic about Supreme graphics and collabs that everyone can relate to.
There are Supreme box logo designs to commemorate events in time for specific communities. For example, the Japan bogo when there was an earthquake or the 9/11 BOGO.
Supreme has also had another logo altogether, inspired by French modernist designer, Andre Courreges. It features “Supreme” with an accent on the ‘e’, similar to that in his own logo.
For a brand so large whose mission is to make a statement so loud, it’s only natural that the BOGO be inspired by none other than the pop artist, Barbara Kruger. Barbara Kruger is an artist whose work, like the designs of Supreme, stands to make a statement. She has a number of propaganda artwork posters. Her trademark typefaces are Futura Bold Oblique or Helvetica Ultra Condensed. Her text is usually in white font color surrounded by a red box.
Supreme uses Futura Bold Oblique for the Supreme logo. It’s typically surrounded by a red box, but not always, as seen above. Supreme can get pretty creative with their box logos, but that doesn’t dismiss the fact that the original is based on Kruger’s work.
In 2004, Leah McSweeney, founder of the Married to the Mob made the Supreme Bitch tee. The controversy was caused when Supreme filed a lawsuit against McSweeney. It was only then that artist Barbara Kruger finally made a public comment. Here’s what she said:
During these trials, James Jebbia, founder of Supreme admitted that the Bogo was inspired by Kruger’s art. When asked in an interview about the origin of the name, Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.'”
However, some people think that the name of the brand originates from John Coltrane’s 1965 studio album, A Love Supreme. John Coltrane is an American jazz saxophonist and bandleader. Some of this album was featured in the first promotional video by Supreme.
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